From Our Founder

“Life is made of crossroads. You don’t have to have anything to start with except for desire – a real desire. It means you get up every morning and you work as hard as you can all day. Seeing how much my granddaddy and grandmamma loved farming, instilled in me a love for the land and the animals. We believe in being stewards of the land and industry.”

– Jerome Vick, Founder of Vick Family Farms

about us

Farm & Family

Established in 1975, Vick Family Farms has grown to become a globally leading and diversified grower, packer, and shipper of sweet potatoes, tobacco, cotton, soybeans, wheat, and corn, and one of the nation’s largest growers, packers, and shippers of sweet potatoes lead by its recognizable brands Carolina Gold and Pure Gold. Its success is rooted in its storied tradition, stewardship, service, and integrity.

Located in southern Nash county, Vick Farms stretches over a 30-mile radius of three counties: Wilson, Nash, and Edgecombe where tobacco, sweet potatoes, cotton, soybeans, wheat, and corn are grown on some of the most fertile lands in eastern North Carolina. With their strong attention to detail and unyielding quality, Vick Farms is regarded as one of the best farming operations in the world.

Vick Family Farms received one of the first Global Gap certificates in North Carolina which began the era of their global appearance. In the mid-1990s the operation began exporting its sweet potato crop to retail stores in the UK and many other countries. Our brands Carolina Gold and Pure Gold have a strong representation worldwide.

Vick Family Farms team photo

Tradition

We are a third-generation family operation, founded by Jerome and Diane Vick on 25 acres. Our work ethic and perseverance set a strong foundation for our children, Lin and Charlotte Vick, and our grandchildren Zeke, Eli, Hannah and Grayson, to build open and grow the farm into the 9,000+ acre global leader it is today.

Stewardship

Vick Family Farms' commitment to the land, industry, team, and community is unyielding. We only plant crops through their second generation. We were one of the first Global Gap Certified operations in North Carolina. We learned Spanish early on to build trusting relationships with their seasonal team members, many of whom are also generational. We are leaders within their local community of Wilson, NC as well as national and international organizations, such as The North Carolina and United States Sweet Potato Councils.

Service

Vick Family Farms recognized our global footprint was growing rapidly. To meet increasing global demand and still provide the personalized service we had become known for, we expanded our operation to include a state-of-the-art packaging facility. With this world-class facility, we could continue to expand and be able to size and package exactly what our customers needed. Today, we operate two facilities year-round that supply the freshest quality sweet potatoes and the most dependable customer service in the industry.

Integrity

Vick Family Farms is Global Gap Certified and proudly meets all global voluntary quality standards for growers, packers, and shippers such as PTI, GRASP, and Tesco Nurture. It also adheres to the USDA’s GAP audits.

Our Crew

Our Team

“Farming is our heart and soul. We have wonderful employees who share our values. They are more than just workers. They are our friends and have become a part of our family, and they will allow us to grow into the future of agriculture.” – Charlotte Vick, Partner / Sales and Marketing

Vick Family Farms employs over 250 well-trained and experienced team members, spanning four generations. The family’s dedication to its team sets the foundation for its ability to consistently produce the freshest and highest-quality produce and agriculture in the world. Click on the team members below to learn more about our team and their passion and stewardship for the land and industry.

Jerome

Founder

Jerome Vick is a man who knows the value of hard work. After leaving his full-time job as a fertilizer dealer in 1975, he began farming the twenty-five acres of land on which he was raised.

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Diane

Founder

Diane Vick is the founder of Vick Family Farms, and has managed the farm's labor force that employs 250 workers during its peak season.

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Charlotte

Partner / President, Sales and Marketing

“When I leave this world, I want to be remembered for the same integrity my father instilled in us and what our farm has become known for. Reputation is all we have."

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Linwood

Partner / General Farm Manager

Linwood Vick is an outdoorsman at heart and the General Farm Manager at Vick Family Farms.

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Hannah

Manager - Human Resources & Food Safety, Crop Reporting and Insurance

“Having a hand in feeding the world is a great feeling, and I love that I am a part of it.” Hannah is the daughter of Charlotte Vick and part of the Vick family's third generation playing a critical role in the farm's global operations.

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Grayson

Assistant Farm Manager

“One of my favorite quotes is from my grandpa, Jerome Vick, who said “If you can’t scratch it out in the shade, you can’t work it out in the sun.”

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Zeke

Farm Supervisor

Zeke is the son of Charlotte Vick and part of the Vick family's third generation playing a critical role in the farm's global operations.

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Eli

Shipping Manager

“I love meeting people from all over the world who share a common love for farming and the land.” Eli is the son of Charlotte Vick and part of the Vick family's third generation playing a critical role in the farm's global operations.

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Linwood

General Farm Manager

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Charlotte

Marketing / Sales

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Hannah

SENIOR DESIGNER

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Grayson

SENIOR DESIGNER

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Diane

LAbor Supervisor

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Jerome

Public Relations

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